App Store Screenshot Guidelines: Sizes, Specs, and What Gets Approved in 2026

Screenshots are the single highest-converting asset on a store listing — and the asset developers most often submit wrong. Apple and Google both reject screenshots for incorrect dimensions, alpha transparency, and visuals that do not reflect the real app. Here are the exact 2026 specs and what actually gets approved.

App Store screenshot specs (Apple)

Apple accepts 1 to 10 screenshots per device class and locale, in JPEG, JPG, or PNG. Images cannot include alpha channels or transparencies (Apple Developer).

The required device classes and exact pixel dimensions:

iPhone 6.9" display (iPhone 16 Pro Max, 15 Pro Max, 14 Pro Max): 1290 × 2796 px portrait, 2796 × 1290 px landscape.
iPhone 6.5" display (iPhone 14 Plus, 13 Pro Max, 12 Pro Max): 1242 × 2688 px portrait, 2688 × 1242 px landscape. Required if the app runs on iPhone and 6.9" screenshots are not provided.
iPad 13" display (iPad Pro M5/M4, iPad Air M4/M3): 2048 × 2732 px portrait, 2732 × 2048 px landscape. Required if the app runs on iPad.

Apple does not accept arbitrary or custom dimensions. Each screenshot must match an exact pixel resolution for a declared device class (Apple Developer).

Google Play screenshot specs

Google Play requires at least 2 screenshots to publish an app and accepts up to 8 per device type. Each side must be between 320 and 3,840 pixels, and the long side cannot exceed twice the short side — a maximum 2:1 aspect ratio. Files must be JPEG or 24-bit PNG, under 8 MB each, with no alpha transparency (App Radar).

Phone (required): recommended 1080 × 1920 px portrait or 1920 × 1080 px landscape.
7-inch tablet: 1080–7680 px per side, 16:9 landscape or 9:16 portrait.
10-inch tablet: 1080–7680 px per side, 16:9 landscape or 9:16 portrait.
Wear OS: minimum 384 × 384 px, 1:1 square, no device frames or added text.

What actually gets rejected

Most screenshot rejections are not about dimensions — they are about content. The stores reject or discourage visuals that misrepresent the app:

Alpha transparency — both stores reject PNGs with transparent backgrounds. Export flattened, opaque images.
Device frames and added mockups — Wear OS rejects device frames and added text outright; Apple discourages screenshots that do not show the real UI.
Misleading visuals — screenshots must show the real in-app experience. Imagery that does not reflect the actual UI is rejected or discouraged (App Radar).
Wrong orientation — portrait screenshots submitted to a landscape slot (or vice versa) are rejected.

The first two screenshots carry the conversion

Most users never scroll past the first two screenshots. Treat them as a sequence: the first states the core value, the second proves it. Lead with the single most compelling screen — not a logo, not a splash, not a marketing tagline. The first screenshot should answer "what does this app do" in under a second.

A pre-submission screenshot checklist

Export at the exact pixel dimensions for each required device class — no scaling, no custom sizes.
Flatten all images — no alpha channels, no transparency, no layers.
Use real in-app screens, not mockups or device frames.
Order the first two screenshots by conversion priority, not by app navigation order.
Check both portrait and landscape if the app supports both orientations.
Verify file format (JPEG/24-bit PNG) and size (under 8 MB for Google Play).

The bottom line

Screen rejection is almost always a content problem disguised as a spec problem. Match the exact pixel dimensions, flatten the alpha, show the real UI, and order the first two screenshots to sell the core value. Do that and screenshots stop being a rejection risk and start being your highest-converting store asset.

Run the ShipForge Launch Score to check whether your store assets, metadata, and privacy readiness are aligned before you submit.

Frequently asked questions

What size do App Store screenshots need to be?

For the iPhone 6.9" display class, portrait is 1290 × 2796 px and landscape is 2796 × 1290 px. The 6.5" class is 1242 × 2688 portrait and is required if the app runs on iPhone and 6.9" screenshots are not provided.

How many screenshots can you upload to the App Store?

Apple requires a minimum of 1 and accepts up to 10 per device class and locale, in JPEG, JPG, or PNG, with no alpha channels or transparency.

What are the Google Play screenshot requirements?

At least 2 screenshots to publish, up to 8 per device type, each side 320–3,840 px, long side no more than 2× the short side, JPEG or 24-bit PNG under 8 MB, and no alpha transparency.

Ready to launch?

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Sources

Frequently asked questions

What are the App Store screenshot size requirements in 2026?

App Store requires screenshots for 6.7-inch (iPhone 15 Pro Max) and 6.5-inch or 5.5-inch devices at minimum. Required sizes are 1290x2796 for 6.7-inch and 1284x2778 for 6.5-inch. You can also provide iPad screenshots (1366x1024 or 1024x1366).

Can I use text and overlays on App Store screenshots?

Yes. Apple allows text overlays, borders, and marketing graphics on screenshots, but they must not obscure the actual app content. Screenshots should accurately represent the app experience. Avoid showing other platforms or devices.

How many screenshots can I upload to the App Store?

You can upload up to 10 screenshots per device size per language. Apple requires at least one screenshot per supported device type. Screenshots must be PNG or JPEG, without transparency.