Free tool

App Monetization Calculator

Model your app's revenue from editable assumptions. Estimates only — not financial advice. Adjust every input to see how MRR, ARR, LTV and break-even change.

New installs per month

Share of downloads that subscribe

Annual subscribers pay this once per year

Share of new subscribers choosing annual

Share of subscribers lost each month

Average cost to acquire a paying customer

Est. MRR (month 12)—
Est. ARR—
Subscriber LTV—
LTV / CAC—
Break-even users—
Months to break-even—

Assumes steady downloads and constant churn. Real revenue depends on retention, refunds, fees and seasonality. This is a planning estimate, not a forecast.

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