Paywall Self-Assessment Rubric
This is a self-assessment rubric, not automated copy analysis. Paste your paywall copy, then honestly score each dimension Strong (2), Okay (1), or Weak (0). Your total is the sum across five dimensions, out of 10. There is no AI judgment here and no benchmark comparison — the value is forcing an honest, structured look.
Required — paste at least your headline and CTA before scoring.
Clarity
Is it obvious within 5 seconds what the app does and for whom?
Value proposition
Is the core benefit stated as an outcome (not a feature)?
CTA quality
Is the call-to-action specific, confident and low-friction?
Pricing hierarchy
Are options simple, anchored, and easy to compare?
Risk reversal
Is there a trial, guarantee or social proof to reduce fear?
Based on your self-ratings, this result reflects the options you selected. The pasted copy itself was not automatically analyzed.