What are the key differences between App Store and Google Play in 2026?
App Store enforces metadata and privacy manually; Play enforces target SDK and Data Safety automatically. Play requires 20 testers for personal accounts opened after Nov 2023; Apple does not. Both require account deletion.
How to do it
-
Review process
Apple: mostly human, ~24-48h median. Play: automated first pass, then human for policy violations; ~24-48h for updates but up to 7 days for new apps.
-
Target SDK
Apple: no specific target SDK requirement, but the app must build with the latest Xcode after a deadline each year. Play: strict — must target the latest required API level (currently 35 for 2026).
-
Signing
Apple: your team signing certificate. Play: Play App Signing manages your production key.
-
Testing
Apple: TestFlight, up to 10,000 external testers, immediate. Play: internal → closed → open testing tracks; 20-tester rule for personal accounts.
-
Monetization policy
Both: digital goods must use platform IAP. Both: physical goods can use external payment. Apple has more aggressive enforcement on "reader" apps and links.
-
Privacy
Apple: App Privacy label + PrivacyInfo.xcprivacy. Play: Data Safety form. Both must match reality.
Frequently asked
- Which store approves apps faster?
- For updates, roughly equal. For first submissions, Apple is often faster because Play's 20-tester rule adds 14 days.
- Do I need different privacy policies for each store?
- One privacy policy is fine as long as it accurately covers what each store's privacy declaration says.